If you’re on the quest for some epic beauty goods backed by trustworthy, no-BS customer reviews — Amazon is truly where it’s at. It’s like a beauty forum meets an online store! It’s an insane catalog of (Tik Tok-famous) essentials accompanied by a community of beauty enthusiasts willingly offering the most thorough product testimonials that make online shopping decision-making a whooole lot easier. Talk about real-life angels, thanks queens!
We initially considered putting together a lengthy list of Amazon’s most viral hidden beauty gems, but since there were so many items to choose from, we figured it’d be best to compile our roundup in a few parts — makeup, skincare, and tools (that are worthy of a spot in your cart). First up? Makeup! *insert all the heart-eye emojis*
Here are seven highly-rated face-beat necessities that currently have Amazon shoppers HOOKED:
1. Maybelline Sky High Washable Mascara, $10
When talking about a gravity-defying lash finish, this mascara plays zero games — think of it like a push-bra for your lashes, leaving you with major curl and length that’s lash-extension-levels. Like all mascaras, the magic here is in the brush. It’s a slender and flexible design — a key feature that allows the brush to curve and reach every little lash, coating from root to tip. For those with baby lashes, we recommend applying fewer and lighter layers to avoid heavy clumps.
2. e.l.f. 16HR Camo Concealer, $6
If you’re looking for an economical concealer that’s on par with its high-end counterparts, this is a serious drugstore treasure. And don’t underestimate its tiny packaging, as this formula offers top-tier coverage that sets to a flawlessly matte and crease-free finish. It’s one of our go-to’s for a quick touch-up in transit. Use it to neutralize sleep-deprived under eyes and to add a veil over blemishes for that barely-there no-makeup makeup look. Key ingredients include avocado oil, abundant in vitamin E, to keep your skin well-moisturized and protected. And then kaolin clay to balance excess sebum and shine, making this a winner for oily and combination skin types. We’ve been big fans since its launch in 2019!
3. NYX Professional Makeup The Brow Glue, $8
ICYMI, earlier this year, Huda did a detailed write-up about this Tik Tik-approved brow glue. If you love a laminated brow look, it’ll give you exactly that. It’s basically like a strong-hold hairspray in gel form made to lift and freeze brow hairs in place. Translucent, non-sticky, and 100% waterproof, once set, it leaves a natural but glossy sheen that’ll enhance your fashionable feathery brow look further.
4. Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick, $15
These waterproof eyeshadow sticks are the real deal — available in 21 matte and shimmery shades, these allow you to create all kinds of vibrant and soft glam eyeshadow looks with ease. Application is a literal breeze. All you do is glide the color on and blend it with the built-in eye smudger at the bottom end of the stick, and in 30 seconds, the color sets to a perfectly smooth and crease-free finish. These also incorporate a level of skin protection as well, thanks to vitamin C and E, which are infused in the formula to shield skin from free radical damage and help balance out discolorations on the lids.
5. BANILA CO Clean It Zero Original Cleansing Balm Makeup Remover, $25
If you’re K-Beauty obsessed like us, you probably know all about Banila Co and their hype-worthy cleansing balms, but if you aren’t familiar with their tubs of goodness, three words: add. to. cart. (…like, NOW.) So they offer five different types of cleansing balms (Original, Nourishing, Revitalizing, Purifying, and Pore Clarifying), but it’s the Original mix that’s their best-seller.
Formulated for all skin types, this balm-to-oil cleanser dissolves every bit of makeup and replenishes lost moisture in the process to ensure your skin’s moisture balance remains undisturbed after cleansing. It boasts a blend of active botanicals and a splash of hot spring water to keep hydration levels steady, while vitamin E and C work together to boost skin health and radiance.
6. It Cosmetics CC+ Illumination Cream with SPF 50, $44
A full-coverage foundation meets a juicy serum meets a high-level SPF — this CC Cream is like a real-life filter in a tube. Created with a team of plastic surgeons and derms, it’s an all-in-one face base that color-corrects, illuminates, treats, and protects the skin. Star ingredients include hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants, and vitamins to help firm, plump, and brighten while ultra-fine light-reflecting pigments give off a natural lit-from-within finish. We’ll admit the price point is a little on the steep side, but trust us when we say it’s worth all your coins.
7. Peripera Ink the Velvet Lip Tint, $10
Besides having the cutest packaging ever, these velvet lip tints are lip perfection. They’re sort of like a lip stain and tint hybrid, delivering pigment-loaded coverage that literally withstands even the greasiest slice of pepperoni pizza. They’re infused with jojoba oil, hyaluronic acid, and marine collagen, so day-long lip comfort is always guaranteed. And we gotta talk about the shade range — a dreamy selection of colors that scream summer days with a mix of warm nudes, reds, pinks, and orange hues that complement all skin tones.